950 volunteers engaged in Nestlé’s 1 mln meal campaign in Saudi Arabia

12 / 04 / 2023

By Marwa Nassar - -

About 950 volunteers were engaged in a 1 million Iftar meal campaign that was launched by Nestlé Saudi Arabia in partnership with the Saudi National Center for Corporate Social Responsibility.

The campaign reflects the spirit of the Holy Month of Ramadan and is meant at fostering strong community values.

The meals were distributed at key traffic intersections in Riyadh, Jeddah, and Dammam, with the aim to reduce road accidents often associated with motorists rushing home to break their fasts.

Robert Helou, General Manager Nestlé KSA, Bahrain and Oman said “The Iftar Sayem initiative is a great example of how we can all come together to make a positive impact in our societies, especially during the Holy Month of Ramadan. We extend our heartfelt gratitude to the Saudi National Center for Corporate Social Responsibility and to the volunteers who made this initiative possible.”

Saudi Arabia is the leading market for Nestlé in the Middle East and North Africa, a region which encompasses 24 company factories in 19 countries. The company has invested over $140 million over the past five years in the Kingdom.

Nestlé currently has twelve offices and operates seven water factories across the Kingdom, employing nearly 5,000 people. The company works with more than 2,800 suppliers in Saudi Arabia and over 23,000 retail outlets, including hypermarkets & supermarkets, wholesale, groceries, pharmacies, and foodservices.

Nestlé is also establishing several collaborations with local governments, NGOs, authorities, and the private sector, with which it aims to Create Shared Value in areas including nutrition education, water stewardship, youth career development, and recycling.