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Digital marketing: A business that can survive in any era

Digital marketing: A business that can survive in any era
Monday 13 April , 2020
By Danny Star, CEO and Founder of Website Depot Digital Marketing Agency, - Forbes - -

Like everyone else, I’m concerned about what happens next. The recent pandemic has become the biggest story in the world, threatening literally every single business. There are precautions that you can take with your digital marketing team to make sure that everything goes as smoothly as it can during this very bumpy time. There are steps that your company can take to ride this difficult time out.

Give Your Clients A Way To Reach You

Here at Website Depot, we’re still “here,” even if we aren’t physically in the office. Keeping your business going is critical. It’s possible that your clients are going to be looking very carefully at their own bottom lines at this moment, wondering where they can save money. So, it could be critical that you let your clients know that you’re working for them. One easy way to do that: Make sure that they’re able to reach you.

There are so many different ways to get in touch with clients and workers remotely. At our company, we use Zoom for virtual video meetings, which has been quite handy for us even before this current crisis. Google Hangouts is still effective, as is the classic, traditional conference call. Talk to your clients. Let them know that you’re still working for them. Show them how online marketing isn’t a business that can be disrupted by something like this; it keeps going. A problem like this pandemic isn’t going to shut down the internet. People are still going to be buying, and I believe they’ll be doing even more of it. Arguably, social distancing has made online marketing all that much more important.

Look For Ways To Help Clients Adjust To The New Reality

Some clients are going to be a more natural fit for current economic conditions than others. For those that might not initially seem like a good fit, you want to find the right way to market them. A good way to go about doing so is to ask yourself: “How would I use this service/product?” In the last few days, all of us have gotten a very unwelcome look into what’s truly important, what we value and what we most need to get by.

For example, we have a client that offers a “teledentistry” app. That means that if someone has a tooth problem, they can log in to the app and find a dentist at any time, day or night. From there, the dentist can diagnose their problem and provide help. Now, in the current moment we’re in, we’ve seen whole new ways to market this client.

Before, we would say things like “save time and avoid having to go to the dentist’s office for a second opinion or checkup.” Now, we can say “avoid having to leave your home and put yourself or others at risk of infection.” In a very brief period of time, in many cases, what used to be marketable as “convenience” is now marketable as “safety.”

You can take this approach for all of your clients. Go through how you’ve been marketing them, how you’ve been building their brand. Then, see how you can shift “convenience” to “safety” or “ease” to “security,” and so forth. Showing a client that you can quickly pivot when something like this pandemic happens is a great way to inspire confidence, to show them that you’re up for the job no matter what.

Make Sure Your Team Has What It Needs

In an office, it’s easy to see when someone doesn’t have an extension cord or needs a mouse pad. When everyone’s working from home, you’ve got to ask them what they need. And you have to be able to provide for them if need be. While working at home may have its benefits, I’m sure no one wants to be doing it under these circumstances.

Something that we do is have a 10 a.m. meeting every workday. There, we discuss what we’re going to do in the day. In this current time, it’s more than just getting everyone on the same page; it’s establishing a bit of normalcy. Just checking in with the other members of the team at a time like this can help with morale.

This might be, unfortunately, just the beginning of all of this. We’re all going to learn a lot more in the days to come about how to best run our businesses. This is what’s worked best for us through the first few days. By utilizing these tips, you can start your company off working remotely the right way.

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