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Frito-Lay to donate $100,000 to inspire 1 m more girls to pursue STEM careers
Frito-Lay Variety Packs will donate $100,000 to further its Back-to-School Blast Off program which will inspire 1 million more girls to pursue STEM careers by 2025.
This year, the iconic snack brand also partnered with STEM Next’s Million Girls Moonshot, an initiative that seeks to engage one million more girls in STEM learning opportunities through afterschool and summer programs by 2025.
At FritoLayVarietyPacks.com/BlastOff, families can find STEM activities created by NASA Scientists using everyday household items, such as designing a heat shield or building a moon lander. Plus, when consumers share a picture of their family’s Back-to-School Blast Off activity with #SpaceForHer and #Entry on Instagram and/or Twitter they will be entered for a chance to have a ceremonial star named after a girl they know who is passionate about STEM. And for every photo shared on Instagram and/or Twitter, Frito-Lay Variety Packs will make a $20 donation to Million Girls Moonshot (up to a maximum of $50,000) in addition to the brand’s original $100,000 donation.
Frito-Lay Variety Packs has also launched an interactive map on the website with a constellation of the ceremonial stars, noting their coordinates and names. The map will continue to grow through the duration of the program and serve as a place where girls can see their galaxy-sized dreams come to life – no telescope necessary.
“Frito-Lay Variety Packs has always been an important staple of the back-to-school season, and we’re thrilled to celebrate young girls in STEM alongside Sonequa Martin-Green and Million Girls Moonshot,” said Danielle O’Keefe, senior director of brand marketing for Frito-Lay Variety Packs. “While we aspire to deliver joy through our snacks, we also seek to use our position to do more. This year we want to make our impact even more meaningful as we continue to support the dreams of young girls everywhere.”
Frito-Lay Variety Packs first launched the Back-to-School Blast Off campaign in 2021 through a $150,000 donation to establish the “Space for Her” Scholarship Fund, which gave girls from under-represented communities the once-in-a-lifetime opportunity to go to Space Camp®. As part of the scholarship, the brand also created the “Space for Her-os” mentorship program, which connected scholarship winners to mentors within the science and technology sectors.