
5 Steps to Build an Effective CSR Strategy
In today’s business landscape, Corporate Social Responsibility (CSR) has evolved from being a “nice-to-have” to ...
Jordan’s climate activist Rahaf Abu Mayyaleh was the sole Arab among additional five new Young Leaders to Generation 17, an initiative in partnership between Samsung and the United Nations Development Program (UNDP) that supports young changemakers driving progress to achieve the Sustainable Development Goals (SDGs), also known as the ‘Global Goals.’
Abu Mayyaleh is also sustainable technology advocate and founder of IBTKRGO, which develops eco-friendly educational kits using recyclable materials, including e-waste, to empower youth with digital skills.
The five leaders also included Brigitta Gunawan (Indonesia) — An ocean-climate advocate who has engaged with over 15,000 people in 100+ locations with environmental education and marine conservation opportunities through her organizations 30×30 Indonesia and Diverseas.
“At 17, it struck me that we were nothing but a small speck in a big world that remains largely unexplored — that if we continued as bystanders, we would see this fragile ecosystem cripple within our lifetime — so there I was, ready to co-create a future where people and planet prosper.”
Also, the leaders comprised Ecuador’s José Francisco Ochoa — A biologist and co-founder of Academia del Océano, an edtech platform promoting marine conservation, digital tools and sustainability in Spanish-speaking communities, equipping thousands with the tools to protect marine ecosystems.
“The ocean sustains life, yet many don’t realize how deeply connected we are to it. We must embrace innovation, education and collective action to protect our blue planet before it’s too late.”
The new leaders also included Renata Koch Alvarenga (Brazil) — Founder and Executive Director of EmpoderaClima, a youth-led organization advocating for climate justice by addressing the disproportionate impact of climate change on women and promoting girls’ climate action.
“Climate disasters are exacerbating gender inequality, but through the Global Goals, we can raise awareness of the need for women’s leadership in climate decision-making and ensure no one is left behind.”
“Green technology is key to a sustainable future, and young innovators have the power to lead this transformation. Through IBTKRGO, I strive to bridge the gap between technology and sustainability, ensuring solutions that serve both people and the planet.”
The leaders also comprised Soumya Dabriwal (India) — Co-founder of Project Baala, a social enterprise addressing menstrual hygiene and reproductive health access through innovative solutions, including the sustainable distribution of reusable sanitary products and educational initiatives to de-stigmatize women’s health while generating employment for women.
“Access to Sexual and Reproductive Health and Rights (SRHR) is a fundamental human right. Through collective advocacy and innovation, we can break barriers, challenge stigmas and build a world where everyone has the freedom and resources to make informed choices about their own bodies and futures.”
“As we accelerate efforts to achieve the Global Goals, we are proud to welcome the next cohort of Young Leaders to Generation17,” said Stephanie Choi, EVP & Head of Marketing, Mobile eXperience Business, Samsung Electronics. “Their passion, creativity and commitment to addressing global challenges embody the spirit of innovation that fuels meaningful change. We look forward to seeing how these five new Young Leaders will leverage technology for good to inspire action, mobilize communities and create lasting impact for a more sustainable and equitable world.”
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