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UNDP’s Green Growth Conf. in Egypt witnesses inking of key MoUs to back SMEs, sustainability-focused initiatives
- * Digital learning platform also introduced at UNDP’s Green Growth to empower youth as Green Ambassadors
- * Honoring exceptional youth green ambassadors who have demonstrated leadership in sustainability initiatives
The Annual Green Growth Conference of the United Nations Development Program (UNDP) in Egypt witnessed the inking of several key Memorandum of Understanding (MoUs) to strengthen partnerships for green growth, promote small and medium-sized enterprises (SMEs), youth empowerment, and sustainability-focused initiatives.
The agreements included with Banque du Caire, Plan International, Vodafone Business and the initiation of an agreement with the Danish-Egyptian Dialogue Initiative (DEDI).
The conference, themed ‘Advancing Innovation for a Sustainable Future’, also marked the official launch of the National Green Taskforce to foster collaboration among entrepreneurs, policymakers, and private sector representatives.
A digital learning platform was also introduced to empower youth as Green Ambassadors, equipping them with tools and knowledge to lead sustainability efforts.
A high-level panel discussion highlighted the successes of the UNDP-Denmark Green Growth and Jobs Accelerator Program (GGJAP), showcasing its impact on SMEs and youth empowerment. Panelists also addressed key challenges in the green economy and the importance of sustainable innovation in achieving Egypt’s development goals. The conversation emphasized actionable insights and inspired partnerships for a resilient, inclusive future.
At the conference, Minister of Youth and Sports Ashraf Sobhy, emphasized that the program was founded with a clear vision to invest in the potential of youth and prepare them to be pioneers in building a sustainable future.
He stated that, “In recent months, we have witnessed significant progress in the ideas and projects presented by our youth, reflected in impactful initiatives that support the transition towards a circular economy and environmental sustainability. Today, at this important gathering, we reaffirm that this is not the end of the journey, but rather a new beginning—one filled with more work and greater achievements.”
Rania Mashat, Minister of Planning, Economic Development and International Cooperation, said “Innovation is the cornerstone of a sustainable and resilient future. Egypt remains steadfast in integrating sustainability into its policies, recognizing that economic growth and environmental stewardship must go hand in hand. Together, through partnerships and collective action, we can create a greener, more inclusive world that thrives on innovation and empowers future generations. This is reflected through the several agreements that were signed during the 1st Annual Green Growth Conference launching the National Green Taskforce, as well as highlighting private sector engagement, empowering youth, supporting SMEs and digitalization more.”
From his side, Assistant Minister and CEO of Egyptian Environmental Affairs Agency of the Ministry of Environment Dr. Ali Abu Senna highlighted that “Green growth is not merely a slogan —it’s an actionable strategy that we champion, believe in and strive to implement on the ground. We have an opportunity to achieve sustainable and environmental growth and impact the next generation. There is no contradiction between using natural resources in a rational way and sustainable economic growth.”
He added that “In Egypt, through our Vision 2030, we are placing the environment and a sustainable economy at the very heart of our development plans, encouraging innovation, green entrepreneurship, and supporting entrepreneurs with proper access to green financing to drive real change.”
Assistant Minister and Director of International Cooperation for Development, Ministry of Foreign Affairs Ambassador Hamdy Shaaban stated that “This cooperation comes in the context of the environmental and economic challenges, highlighting the importance of joint efforts to achieve sustainable development. The Egyptian government is committed to sustainable economic growth and environmental preservation, with the country’s green transformation efforts reflected in the expansion of renewable energy projects, the promotion of renewable energy concepts, the development of sustainable infrastructure, and support for small and medium-sized enterprises.”
Meanwhile, Chargé d’Affaires of the Embassy of Denmark Frej Jackson highlighted that “Denmark’s commitment to a green transition, both globally and especially in Egypt, has taken a giant leap forward with our new Africa Strategy and the groundbreaking Strategic Partnership between Egypt and Denmark, signed in December during President Abdel Fattah El Sisi’s State Visit to Copenhagen. Today, we celebrate the continuation of the Danish-Egyptian Dialogue Initiative (DEDI), in new settings in a close partnership with UNDP and the Cairo International Center for Conflict Resolution, Peacekeeping and Peacebuilding (CCCPA). DEDI’s focus on sustainability, youth, climate, and job creation through sustainable design and fashion, green environmental literacy, and youth dialogue, will empower the next generation to drive green growth and address critical global challenges.”
UNDP Egypt Resident Representative Alessandro Fracassetti stated “This conference highlights what we can achieve when governments, businesses, and young innovators unite for a shared vision. The launch of the National Green Taskforce and Digital Learning Platform are key milestones in Egypt’s green transformation.”
He added “we are especially inspired by the young entrepreneurs graduating from the Green Growth and Jobs Accelerator Program, driving sustainable innovation. UNDP remains committed to supporting Egypt’s journey toward a greener, more inclusive future.”
The event also featured six interactive workshops on topics such as circular economy practices, digital transformation for sustainability, and green financing for SMEs. Twenty-four SMEs graduating from GGJAP presented their projects in a high-energy pitch session, connecting them with potential investors and stakeholders. Winners received financial rewards to scale their sustainable solutions.
The day concluded with a recognition ceremony honoring exceptional youth green ambassadors who have demonstrated leadership in sustainability initiatives. This inspiring segment showcased testimonials and awarded certificates to motivate broader engagement in sustainability efforts.
May Yassin, Head of External Communications and Sustainable Business at Vodafone Business, said “We are proud of our successful collaboration with the United Nations Development Program, as we believe in the vital role played by SMEs in achieving sustainable impact. In line with this, we were eager to sign the Memorandum of Understanding with UNDP under the ‘Green Growth and Jobs Accelerator’ project to provide these companies with Vodafone Business digital solutions, helping them achieve sustainable growth through advisory services that support their digital transformation journey.”
She added that this partnership aligns with Vodafone Business’ Annual Sustainability Report, which outlines the company’s purpose-driven strategy and key efforts in empowering people, protecting the planet, and maintaining trust, with the goal of driving positive and sustainable change in communities.
Heidi El Nahas, Head of Sustainability, Sustainable Finance and Corporate Communications Group Banque du Caire, “We are all observing the global economic order transforming all around us, and with it the need for innovative and sustainable solutions have become more essential than ever before, setting the way for this accelerator and cooperation. This agreement signals an important milestone in our continuous efforts to provide our partners with strategic support to ensure a more resilient and sustainable SME ecosystem. With BdC’s valuable experience in providing non-financial services to our SMEs clients, this gives us a unique perspective into their needs, fitting perfectly into the goals of the accelerator’s participants. Since their role is integral in the country’s economic development, BdC is committed to creating a smooth pathway for the SMEs sector towards sustainable transformation through innovation and sustainable resilience.”
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