Attijariwafa Bank launched a campaign for cleaning the Nile River from plastic waste within the framework of its Corporate Social Responsibility (CSR) strategy.
About 40 of the bank’s employees took part in the campaign which took place in Giza’s el Manial district under the supervision of the head of the bank’s marketing department Sarah Ibarhim.
Residents in the area decided to encourage such campaign by taking part in cleansing efforts.
Attijariwfa Bank is one of the banks which is deeply interested in protecting the environment and reducing pollution in line with the Sustainable Development Goals. The bank is scheduled to spearhead within the coming few weeks an initiative on manufacturing cloth bags in lieu of plastic bags to reduce plastic pollution.
The initiative will be launched in collaboration with the Ministry of Environmental Affairs.
The whole world has been stepping up efforts to reduce plastic waste which kills up to 1 million sea birds, 100,000 sea mammals, marine turtles and countless fish each year. Plastic remains in the ecosystem for years, harming thousands of sea creatures every day.
A staggering 8 million tonnes of plastic end up in the world’s oceans every year, an amount equal to dumping a garbage truck of plastic every minute. As much as 80 percent of all litter in the oceans is made of plastic. As many as 51 trillion microplastic particles — 500 times more than the stars in the galaxy — litter the oceans and seas, seriously threatening marine wildlife.
According to some estimates, at the rate people are dumping items such as plastic bottles, bags and cups after a single use, by 2050 oceans will carry more plastic mass than fish, and an estimated 99 percent of seabirds will have ingested plastic.
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