“Bank Nut for Sustainable Art” exhibition to contribute share of its earnings to Gaza

“Bank Nut for Sustainable Art” exhibition to contribute share of its earnings to Gaza
09 / 11 / 2023
بقلم Marwa Nassar - -

The third annual exhibition of Banque Misr Museum entitled “Bank Nut for Sustainable Art” has committed to contribute a share of the earnings to Gaza through the Egyptian Red Crescent.

The exhibition -launched by the World Art Forum for Development Foundation (WAFDF) led by Artist Randa Fouad – is a groundbreaking event in Egypt and the Middle East, as it exclusively features Recycled and Upcycled Art.

The exhibition underscores the crucial role of art in driving social change, promoting environmental awareness, and bolstering the creative economy. The event is held in partnership with Banque Misr and Tatweer Misr.

The exhibition witnessed the distinguished presence of visual artist Randa Fouad, President and Founder of World Art Forum for Development Foundation, Mohamed El-Etreby, Chairman of Banque Misr, and Ahmed Shalaby, President & CEO of Tatweer Misr. In addition, esteemed officials from the Ministry of Culture, the Ministry of Environment, and Banque Misr, as well as renowned visual artists, joined the significant event.

This year’s exhibition features 100 Sustainable Art Ambassadors who have undergone a year of training with WAFDF. It also presents contemporary artworks by prominent Egyptian upcycling artists. In a show of support for Palestinians, the foundation has pledged a portion of the proceeds from young artists’ works to go to the Egyptian Red Crescent.

Artist Randa Fouad, WAFDF President, said “this year, we’re embarking on a larger-scale venture, the first of its kind in Egypt and the Middle East. For the third edition of this event, we’ve gathered a group of talented visual artists from Egypt and around the world. These creators aim to incorporate natural resources into their work to reduce the environmental impact, encourage society to adopt sustainable approaches and achieve sustainability in art.”

“Since its inception, WAFDF’s mission has been to bridge the gap between visual art and sustainable development, firmly believing in the influence of soft power to raise awareness and serve the community. The foundation’s exhibition at COP 27 in 2022 sparked the idea of the Sustainable Art Initiative, aimed at supporting youth and bolstering the creative economy, entrepreneurship, and SDGs. Under this initiative, a group of talented young artists has undergone training, and their works are now on display at the ‘Bank Nut for Sustainable Art’ exhibition, where they serve as ambassadors of sustainable art, showcasing their exceptional skills and knowledge,” she added.

Mohamed El-Etreby emphasized that Banque Misr’s support for the ‘Bank Nut for Sustainable Art’ exhibition is a part of the bank’s endeavors to promote the role of visual art in advancing sustainability and Egypt’s Vision 2023. He highlighted that the event’s goal is to cultivate the SDGs and convey them to the audience using the universal language of art.

Commending the WAFDF, Ahmed Shalaby acknowledged its contribution to sustainability through visual art. He also pointed out, “Tatweer Misr’s strategy revolves around implementing sustainability standards across all our activities. This includes our integrated projects, where we invest in sustainable, intelligent, and thriving communities, as well as our corporate social responsibility initiatives aimed at supporting creative young individuals seeking to actively contribute to society.”

The World Art Forum for Development Foundation distinguishes itself from other art institutions by actively engaging young artists and placing the Sustainable Development Goals (SDGs) at the core of its mission. It blends passion and expertise in art curation and organizes national, regional, and international art events and projects that are closely aligned with Sustainable Development.

The Forum unites artists from across the globe, with a special focus on Egyptian artists, to communicate using the universal language of ART. WAFDF’s goal is to establish a sustainable connection between fine arts and the SDGs.

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