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CFC, Dar El Orman back needy people in Aswan under ‘Satr w Dafa’ initiative
The Cairo Festival City Mall (CFC) has joined forces with Dar El Orman to support underprivileged people in Aswan under ‘Satr W Dafa’ initiative for the second consecutive year.
The initiative backed a total of 466 families through providing essential rebuilding and winter protection.
In an effort to positively affect the community under its Corporate Social Responsibility (CSR) Program, ‘Festival Cares,’ CFC Mall teamed up with Dar El Orman renovate houses, roofs, windows, and doors, as well as distributing blankets to help underprivileged people in villages in the cold season.
Heba Abdallah, Head of Marketing at CFC Mall, said “At CFC Mall, we actively engage with communities, implementing meaningful social and economic initiatives throughout the year. Following the lead of Al-Futtaim in corporate responsibility, CFC Mall has integrated its CSR strategy into its core. We collaborate with local government authorities and non-profit organizations to effectively contribute to our communities.”
Abdallah added “We are honored to maintain our partnership with Dar El Orman and contribute to Egypt’s initiative of restoring economic vitality in Upper Egypt. Through this collaborative effort, we take pride in demonstrating that growth and development are priorities for us at every level.”
Meanwhile, Mamdouh Shaaban, General Manager of Dar El Orman, stated “We are elated to collaborate with CFC Mall and extend our support towards Egyptian citizens all over the country. At Dar El Orman, we prioritize creating partnerships that make a meaningful difference in people’s lives.”
He also noted that this collaboration between CFC Mall and Dar El Orman is not the first; stating “We previously collaborated during 2022 and 2023 as part of the ‘Satr w Dafa’ initiative. In addition, on Orphans Day, we joined forces to bring smiles to over 100 children, creating a joyful experience for them at CFC Mall. During Ramadan 2022, we collaborated to distribute food boxes throughout the holy month.”
It is worth mentioning that CFC Mall embraces longstanding collaboration with various Egyptian NGOs. Teaming up with partners such as Dar El Orman and the Misr El Kheir Foundation, the mall distributed food supplies across Egypt, sponsored a community school in Fayoum to combat illiteracy and truancy, and engaged with Resala Foundation on diverse projects, including supporting new brides and distributing Eid Calf’s. Additionally, it cooperated with Magdi Yacob Foundation to collect donations to support the foundation heartwarming cause.
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