Facebook launches global campaign to help 50 million people get Covid-19 vaccines

16 / 03 / 2021

By Marwa Nassar - -

Facebook launched a global campaign to help bring 50 million people one step closer to getting vaccinated. The company has already connected over 2 billion people to authoritative COVID-19 information.

Facebook is helping people learn more about COVID-19 vaccines and find out when and where they can get one through its apps.

To attain this goal, Facebook resorted to a tool to connect people to information about where and when to get a COVID-19 vaccine.

It also expanded its COVID-19 Information Center to Instagram as well as official WhatsApp chatbots on COVID-19 to get people registered for vaccinations with health authorities and governments.

Facebook also added labels on posts about COVID-19 vaccines to show additional information from the World Health Organization.

It also made real-time aggregate trends in COVID-19 vaccinations, intent to get vaccinated and reasons for hesitancy available to public officials to inform equitable vaccine rollout.

By working closely with national and global health authorities and using Facebook’s scale to reach people quickly, the company is doing its part to help people get credible information, get vaccinated and come back together safely.

Facebook has partnered with Boston Children’s Hospital to offer a tool on Facebook in the US to help people identify places nearby to get the vaccine. The locations in this tool are provided by VaccineFinder and include hours of operation, contact info and links to make an appointment. You can access this tool in the COVID-19 Information Center and it will be supported in 71 different languages. We plan to expand to other countries as vaccines are available more widely.