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FIFA, UN Women join hands to call for uniting for gender equality, violence against women
UN Women has partnered with FIFA on two calls – Unite for Gender Equality and Unite for Ending Violence – to action that will feature prominently throughout the FIFA Women’s World Cup in Australia and New Zealand.
The first call, Unite for Gender Equality, seeks to recognize gender equality as a fundamental human right and as critical for a peaceful and sustainable world. The second, Unite for Ending Violence against Women, serves as a call to end violence and abuse worldwide.
Unite for Gender Equality will be the featured message on the third day of competition while the call to action again violence will be front and center during the semi-finals.
The two calls to action will be promoted via the team captains’ armbands, pitch-side digital LED boards, and social media.
Five other UN agencies have also joined the campaign in addition to UN Women, including UNESCO, UNHCR, UN Human Rights Commission, the World Food Program, and the World Health Organization.
The tournament is expected to be watched by more than two billion people – the largest audience for a single women’s sport in history – offering an opportunity to celebrate women’s achievements in all sports and advocate for gender equality more generally.
Women players continue to struggle with fewer professional opportunities, fewer brand sponsorships, less media coverage, unequal playing conditions and a large pay gap, compared to the men’s game.
When women players do succeed, they regularly face abuse both online and in person, underscored the UN gender equality agency.
Within this context, FIFA has increased the prize money for the 2023 Women’s World Cup to $150 million, tripling the amount awarded in 2019.
Five other UN agencies have also joined the campaign in addition to UN Women, including UNESCO, UNHCR, UN Human Rights Commission, the World Food Program, and the World Health Organization.
“The women competing in this World Cup are role models for every girl on this planet,” said UN Women Executive Director Sima Bahous.
“Their strength and skills are inspirational. At the same time, this tournament is a reminder that there are too many women and girls who are excluded from the world of sport, and that even for those who do participate, too often experience discriminatory treatment and, even in some cases, abuse”, added the UN gender equality champion.
“The Women’s World Cup shows us how much not only they but the whole world misses out on when we fail to afford women and girls the same opportunities as men and boys. Our partnership with FIFA, including on the global ‘Football Unites the World’ campaign, reflects a serious commitment and ambition to address that for everyone’s benefit.”
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