“For every vote, we will plant a tree” UAE’s new slogan for serving SDGs

“For every vote, we will plant a tree” UAE’s new slogan for serving SDGs
22 / 12 / 2019
بقلم Marwa Nassar - -

The UAE has been devoted to serving the Sustainable Development Goals (SDGs) not only at the domestic level, but also at the international level.

This time the UAE has adopted an innovative way to cherish the SDGs through rewarding each vote on new nation logo with planting a tree worldwide.

This groundbreaking initiative would contribute to combating climate change and curbing greenhouse gas emissions, an issue which represents a hangover for the whole world.

The UAE is now drawing the world’s attention to the importance of promoting the SDGs in every action. The UAE is sending a message that the SDGs are now part of the world’s life.

UAE Vice President, Prime Minister and Ruler of Dubai Sheikh Mohammed bin Rashid Al Maktoum tweeted “We are launching a new brand for the UAE to share the story of our nation with the rest of the world. We invite everyone to be part of choosing the logo that will represent our country for the next 50 years on http://nationbrand.ae . For every vote, we will plant a tree.”

For every vote cast, the UAE will plant a tree – with the aim of planting millions across the world.

The UAE’s three logos have as well aimed at spreading certain values going in harmony with SDGs.

The three logos revolve around seven key values of the UAE; giving, openness, innovation, tolerance, credibility, humility and futuristic vision.

The first logo is “Emirates in Calligraphy” highlighting the “authenticity and originality” of the UAE through Arabic calligraphy. The second is “The Palm” which has long been associated with the Emirates, forming an indispensable part of its history and distinctive identity as an unconditional giver. The third logo is the 7 Lines which is an abstracted map of the UAE depicting the colors of its flag representing the seven emirates.

Forty-nine Emirati artists from the seven emirates have participated in designing the three logos.

Sheikh Mohammed Bin Rashid said, “Everyone contributed to our country’s success story, and we invite everyone to be part of choosing the best logo that represents our story.”

He added “The UAE is approaching a new phase that requires us to connect with the world differently. The UAE Nation Brand will share our inspiring story with the rest of the world.”

Inviting people across the world to vote for the new logo of the UAE, he said “People’s participation from all over the world reflects the values of openness and inclusivity we adopt in the Emirates.”

The UAE has always been a staunch supporter for sustainability and this was manifested in many occasions.

On 18 December 2019, The Zayed Sustainability Prize launched its 20by2020 initiative, which aims to support 10 developing countries around the world with 10 innovative sustainable solutions developed by the prize’s past winners and finalists.

“The 20by2020 initiative is a creative way to leverage the outcomes of the Zayed Sustainability Prize through greater impact [and] greater reach around the world by drawing on the innovative solutions created by prize finalists and winners,” said Dr Sultan Al Jaber, Minister of State and director general of the Zayed Sustainability Prize.

“Many more people will benefit through this initiative; by the end of 2020 sustainable solutions will be extended to vulnerable communities in 10 countries by impacting thousands of people in need,” he added.

“Because of that very rich experience accumulated over the past 10 years… we were able to define what are the gaps that do exist today in the field and then try to match them to their natural partner through this database,” he added.

“What we’re trying to do in 2020 is to put this in action with more emphasis… [on] clearly defined sustainable gaps that do exist today in nations… and match them with those [winners or finalists] who have the service, technology or solution,” he added.

The 20by2020 initiative is also being partnered by several other leading Abu Dhabi entities including the Abu Dhabi Development Fund, Abu Dhabi Global Market and Mubadala.

Ahmad Ali Al Sayegh, Minister of State and chairman of ADGM, said the 2020 initiative would also allow the prize’s past winners and finalists to take their innovations beyond their own countries where they have been mainly utilized.

“It is really about taking their product somewhere outside their geography where they usually operate.”

“So the idea was to get some of these products, which are proven already [and have had a] significant impact distributed around the world,” he added.

Moreover, Masdar, the Abu Dhabi Future Energy Company and host of the Abu Dhabi Sustainability Week ( ADSW), launched an eco-bus to tour the country to raise awareness about the ADSW – world’s largest sustainability gathering – which is due to be held in January 2020.

“This campaign is a great opportunity to engage local communities across all the seven emirates of the UAE to raise awareness about the ADSW’s commitment to sustainable development,” said Dr. Lamya Nawaf Fawwaz, Executive Director for Brand and Strategic Initiatives at Masdar.

“Our aim is to get everyone in the UAE on-board our sustainability journey with a range of activities and educational workshops to enable them to play their part in addressing climate change, whether that is through recycling, reducing their consumption of power and water, or using public transport more often,” Dr. Fawwaz added.

Visitors to the Sustainability Bus will be introduced to Masdar and its strategic platforms, the ADSW, the Zayed Sustainability Prize, and Youth 4 Sustainability. They will also learn how they can make a difference in helping to mitigate climate change at home, while interactive workshops for children will also be held.

The all-electric Sustainability Bus is due to visit every emirate in the UAE. The tour started at Al Rumailah, in Fujairah (28th to 30th November), before visiting Al Marjan Island in Ras Al Khaimah (5th to 7th December), Kite Beach in Umm Al Qaiwain (12th to 14th December), Ajman (19th to 21st December).

The bus will also tour Al Majaz Waterfront in Sharjah (26th to 28th December), Dubai City Walk (2nd to 4th January, 2020), and Abu Dhabi Corniche, East Plaza (9th to 11th January, 2020). The bus will end its journey at The Festival at Masdar City from 16th to 18th January, 2020.

When launched at the ADSW 2018, the Sustainability Bus was the first fully electric passenger bus in the region and served passengers on several routes in Abu Dhabi.

Moving ahead towards sustainability, Expo 2020 Dubai – which is due to be held in January 2020 – aspires to deliver one of the most sustainable World Expos ever.

Serving this end, the UAE has developed a strategy packed with ideas – from recycling to promoting natural solutions – that are as intricate as they are innovative.

This strategy supports the Dubai Plan 2021, the UAE Vision 2021 and the United Nations’ 2030 Agenda for Sustainable Development.

The expo has established a sustainability pavilion to further promote sustainability.

Sustainability is being integrated into all aspects of Expo 2020, while also creating a meaningful impact beyond the six months of Expo and inspiring millions of visitors and followers to reaffirm their commitment to the environment.

The UAE is keen on playing a global role in promoting the 16 Sustainable Development Goals and the coming period is expected to witness a boost in the UAE’s sustainability march.

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