Nuqul achieves remarkable milestone in innovation

Nuqul achieves remarkable milestone in innovation
14 / 08 / 2023
بقلم Marwa Nassar - -

Nuqul Group, one of the MENA region’s leading conglomerates, has achieved remarkable milestones in production performance, innovation, competitiveness, patenting, and business continuity over seven decades.

Marking the 70th Anniversary, Nuqul has strengthened its position since its inception as a true pioneer across multiple industries throughout the region. Among its notable accomplishments is the establishment of Fine Hygienic Holding (FHH), a company with factories spanning across Egypt, Jordan, Saudi Arabia, and the United Arab Emirates.

In 2019, it transformed FHH into a wellness company, while still maintaining its commitment to providing customers in the region with innovative and high-quality products and services.

In 1988, Nuqul Group made an investment in the country through FHH and recognized the Egyptian market as highly promising. It established a paper mill and a converting factory in the 6th of October City, covering an impressive area of approximately 110,000 square meters. Since then, the group has consistently increased its investments each year by adding new production lines for a range of products including facial tissues, pocket tissues, kitchen towels, toilet paper, baby diapers, and adult diapers.

The group proceeded to expand its operations in Egypt by opening a second paper mill in the same city, which produces a significant amount of paper for export to Europe, Africa, and the Middle East. It also acquired an additional 100,000 square meters to establish a modern production facility that specializes in baby and adult diapers, as well as various types of paper tissues. In addition, the group recently acquired the Egyptian company Easy, which specializes in health and beauty products, including hair removal solutions, personal hygiene products, disinfectants and sterilizers.

Fine Hygienic Holding’s sales are largely driven by the Egyptian market, which accounts for approximately 40-50% of its revenue, while it exports its products from Egypt to between 50 to 80 countries worldwide. Moving forward, the company intends to maintain its investment in the country because of its favorable infrastructure, competitive production costs, dependable energy and water supply, and efficient shipping options.

It is worth noting that Nuqul Group was founded in Jordan back in 1952. Currently, it operates more than 30 companies and employs over 5,500 people from 35 different countries. The group is involved in a variety of industries, including fast-moving consumer goods, heavy equipment, automobiles, banking services, insurance, jumbo rolls and sanitary paper, germ protection and hygiene solutions, integrated sleep solutions, food, packaging, and real estate development.

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