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PwC survey: 84% of CEOs in Egypt made climate-friendly investments over past 5 years
About 84% of CEOs in Egypt have made climate-friendly investments in the last 5 years, on par with their global peers and higher than the Middle East average at 79%, according to the PwC 28th Annual CEO Survey: Middle East Findings.
Additionally, 22% of business leaders in Egypt said they are more likely to accept lower returns on green investments, compared to only 14% across the Middle East.
In Egypt, the growth of green industries and sustainable development are a priority and the Egyptian government’s development plan for 2024-2025 promises to allocate 50% of public investment, with an objective of meeting its 100% target by 2030.
Hosting the 27th United Nations Climate Change Conference (COP 27) in 2022 significantly boosted Egypt’s profile in global climate discussions, reinforcing its commitment to sustainability and climate resilience. The event catalyzed initiatives like the launch of Egypt’s National Climate Change Strategy 2050 and strengthened investments in renewable energy projects, such as green hydrogen production. COP27 also saw the launch of the Climate Responses for Sustaining Peace (CRSP) initiative, aiming to mobilize integrated climate responses that advance sustainable peace and development. And Egypt has since reaffirmed its goal to 42% renewable energy in its electricity generation by 2030.
AI and Generative AI:
Egypt is also deepening AI integration across sectors to address societal challenges and strengthen digital infrastructure for both government and private entities. It was the first MENA country to adopt the OECD’s Principles on Responsible AI.
The National AI Council, set up in 2019, has helped to raise awareness of the capabilities of AI and develop a strategy to increase digital skills.
Early in 2025 the second phase of Egypt’s National AI Strategy was launched, which includes plans to improve the computational infrastructure for government and private entities. The ultimate objective, as part of Vision 2030, is to increase the GDP contribution of AI to more than US$42 billion (equivalent to 7.7% of the total) by 2030.
Egypt’s business leaders are demonstrating a strong belief in the transformative potential of AI and Generative AI (GenAI), with 41% expressing significant trust (to a large extent) in these technologies – nearly double the global average of 24%. This trust is driving strategic action, as a majority of CEOs plan to embed AI into their companies’ core processes.
Survey findings also reveal that Egypt’s CEOs are more likely to integrate AI and GenAI into their business operations than their global peers, with 81% planning to integrate GenAI into their tech platforms, 78% into business processes and workflows, 72% into new product development, and 72% in their workforce and skills strategies within the next three years. This underscores Egypt’s proactive stance in leveraging AI to gain a competitive edge.
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