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SHEIN survey: Nearly half of customers buy secondhand clothes over sustainability commitment
A survey conducted by SHEIN showed that nearly half of the respondents are motivated to buy secondhand clothing online because of their shared commitment to sustainability and circular fashion.
The survey included 3,500 SHEIN customers in the U.S., Mexico, Brazil, the UK, France, and Germany.
SHEIN customers clearly expressed a strong desire to integrate circular practices into their daily lives.
Among all age groups surveyed (18-29 and 30-44 years old), donating old clothes and engaging in peer-to-peer resale online emerged as the two most popular ways of participating in the circular fashion ecosystem.
Customers also indicated a growing interest in various circular activities and a readiness to increase their involvement at an elevated frequency in the coming year.
Concerning clothing that does not fit or meet their expectations, customers in the U.S., Mexico, and Germany tend to pass these items on to friends and family. Meanwhile, 75% of SHEIN customers preferred reselling these items through online platforms in France.
Resale is an integral part of the fashion industry’s shift towards circularity. While SHEIN’s customers engage with resale in diverse ways based on demographics and location, their primary motivation remains the same across all groups: money. Reselling allows fashion enthusiasts to earn money from their pre-loved pieces and enjoy savings on new finds.
On average, SHEIN customers buy or resell pre-loved clothing online 1-4 times a year. Interestingly, the older age group consistently utilized online resale platforms just as frequently, if not more, than their younger counterparts in every market SHEIN examined.
SHEIN strives to guide our customers towards a more circular future, giving them insights into the principles of circularity and its environmental effects to enable informed purchasing decisions.
While SHEIN survey reflects progress in awareness about circularity, there’s more to impart as nearly half of respondents acknowledged having heard about circularity but expressed a limited understanding of it.
SHEIN acknowledges its role as a fashion leader to champion circular solutions and to help keep clothing in circulation longer. To achieve this, SHEIN aims to raise awareness about circular fashion and offer practical ways for its customers to actively participate in the broader circularity movement. Its commitment involves meeting customers where they’re at and creating circular products and solutions that empower them to make informed and sustainable shopping decisions that feel right for them. It also consistently explores strategies to minimize waste and decrease the impact of its products on the environment.
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