Sustainability is no longer an exception in sports – it is the norm

Sustainability is no longer an exception in sports – it is the norm
By Louisa Smith - -

Consumer wishes have changed in recent years – and the sports industry has adapted to them. The participants of ISPO Textrends Spring/Summer 2020/21 showed that sustainability is essential for new sportswear. Developments are becoming more and more creative, according to ISPO website.

We are only too aware of the importance of sustainability, but just how do you measure it within a product? It is deceptive. No product can claim to be the most sustainable offering, as every development has its pros and cons.

With this in mind, we are looking at a more collaborative approach as we all aim to reach the same goal: making the textile industry cleaner and efficient than ever before. This concerted effort within the industry in pushing to a cleaner future in all stages of the supply chain, from all sectors of ingredients and textile finishing.

We are only too aware of the importance of sustainability, but just how do you measure it within a product? It is deceptive. No product can claim to be the most sustainable offering, as every development has its pros and cons.

With this in mind, we are looking at a more collaborative approach as we all aim to reach the same goal: making the textile industry cleaner and efficient than ever before. This concerted effort within the industry in pushing to a cleaner future in all stages of the supply chain, from all sectors of ingredients and textile finishing.

Recycled polyester and nylon, pre and post-consumer waste, energy saving, water reduction, durable fabrics incorporating cleaner virgin synthetic processes and the performance they deliver are frequently bandied around as being now part of the norm.

The awardees for ISPO Textrends Spring/Summer 2021 ensured that stringent sustainable factors featured in all the products, but at the same time they guaranteed the creativity and haptic continued to evolve too, a lighter, sensational touch fabrics come through with eco-credibility.

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