UNEP, Sony PlayStation partner to incentivize climate change-friendly lifestyle

02 / 07 / 2020

By Marwa Nassar - -

The United Nations Environment Program (UNEP) and Sony PlayStation have collaborated for the first time to use the Dreams^TM platform to create an immersive virtual video to increase global awareness about the importance of adopting a climate change-friendly lifestyle.

The video is meant to bring viewers face to face with their individual carbon footprints. It takes the audience on a 5 minute journey through an average day, observing what they eat, how they travel and the homes they live in.

The video ends with viewers witnessing a giant 34 meter high heaving ball illustrating the carbon footprint of an average person in a developed country.

“COVID has brought unprecedented disruption to how we live our lives, but now as we move out of lockdowns, we have an opportunity to develop new habits that can keep us within the safe limits of a 1.5 degree world. We hope that this ‘virtual reality check’ will show people how beautiful and possible these new lifestyle choices are,” said Ligia Noronha, Director of UNEP’s Economy Division.

As a member of the Playing for the Planet Alliance, launched in 2019 with the support of UNEP, Sony hopes to see more game designers becoming more deliberate about tackling climate change.

The alliance hosted a Green Mobile Green Jam with 11 companies in April that will see more companies integrate green activations into their games.

Explaining this project’s approach, lead illustrator Martin Nebelong said, “Virtual reality is an extraordinary storytelling medium for climate change – as an artist, I wanted to design a beautiful and sometimes frightening experience that shows the true scale of our emissions and the impacts we should expect to see. This is not possible in two dimensions.”

Speaking in support of the initiative, Kieren Mayers, Director of Environment and Technical Compliance at Sony PlayStation said, “Gaming reaches a huge audience worldwide, and has the power to inspire social change. Sony Group has a global environmental plan “Road to Zero”, and following our commitment at the September 2019 UN Climate Summit in New York, we have partnered with UNEP to explore various ways to use gaming and virtual reality to educate and bring messages of hope – and are excited to see this video using Dreams^TM as one of the first initiatives from this.”

Viewers will not need virtual reality devices to experience it – the video will also be streamed through Youtube in a 360 degree format so that viewers can interact with the experience on desktops or mobile devices. The video will also be shared via Earth School which has been visited by some 700,000 young people as a result of UNEP’s collaboration with TED-Ed for students and educators around the world.