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Walmart launches ‘Built for Better’ to help customers select planet-friendly products
Walmart launched “Built for Better” – an online shopping destination – to make it easy for customers to identify and shop for products that are built better both for them and for the planet.
At Walmart, it has always been its purpose to help people live better lives. Saving money has been core to that purpose since the beginning. But today, ‘live better’ means more. Customers have always trusted Walmart for its low prices, but they also want to know that the products they buy are good for their families, the people who made them and the planet.
For many of our customers, living better means shopping intentionally and prioritizing brands and products that align with the things that matter to them, whether it be healthy foods, clean living or sustainability.
As Walmart continues to expand its assortment, the company seeks to ensure customers have access to these brands and products at everyday low prices at the international level. But the company knows that shopping with purpose often takes extra time. It requires researching products and reading labels, all of which can be overwhelming for our busy customers.
Walmart is committed to helping our customers live better today and tomorrow. That’s why it has launched Built for Better. All customers have to do is look on Walmart.com for products deemed “Built for Better” to discover items that meet independent and authoritative standards for promoting personal well-being and reducing the impact on the environment.
Beginning today, customers will find items aligned to two areas of focus; Built for Better – For You and Built for Better – For the Planet.
Built for Better – For You icons will highlight more nutritious products or those that meet independent and authoritative standards that recognize products made without specific materials or ingredients customers may not want. From foods like meats and fresh produce to everyday essentials like detergents and cosmetics, Built for Better – For You recognizes several standards focused on personal well-being, including: Great for You, EWG Verified, Standard 100 by OEKO-TEX, made without parabens and more.
Built for Better – For the Planet icons will highlight products that are designed to help reduce the impact on the planet for future generations with a focus on sustainably sourced and climate conscious products. Built for Better – For the Planet recognizes more than 30 independent standards focused primarily on environmental benefits including: Energy Star Certified, Rainforest Alliance Certified, Better Cotton Initiative and more.
This announcement is just one component of Walmart’s greater sustainability strategy and its commitment to become a regenerative company – one dedicated to placing nature and humanity at the center of its business practices. Its efforts prioritize people and the planet by aiming to source responsibly, eliminate waste and emissions, sell sustainable products and protect and restore nature.
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