Cairo Festival Mall, Misr El Kheir collaborate for 4th year to set debtors free

Cairo Festival Mall, Misr El Kheir collaborate for 4th year to set debtors free
30 / 03 / 2023
By Marwa Nassar - -

Cairo Festival City (CFC) Mall has joined hands with Misr El Kheir Foundation for the fourth year in a row to help debtors restore their freedom.

The move is meant to cherish the holy month of Ramadan and the international women’s empowerment month.

This unique partnership will provide a life-changing opportunity for those in need and demonstrate the power of collaboration in making a positive impact on society as part of its Corporate Social Responsibility (CSR) strategy, Festival Cares.

This initiative is aligned with the approach adopted by the Egyptian state, its political leadership, as well as President El-Sisi’s recent announcement to pardon indebted men and women.

Cairo Festival City Mall marks the holy month of Ramadan by reaffirming its dedication to promoting strong family bonds, with a special focus on honoring the unsung heroes – mothers.

The mall recognizes the pivotal role that mothers play in building and strengthening families, and is committed to providing an environment that supports, inspires, and uplifts Egyptian families.

“As we embark on our fourth year of partnership with Misr El Kheir Foundation, we couldn’t be more delighted to play our part in supporting our community. Together, we are relieving the burden of debt for those in need and empowering women in our society,” commented Heba Abdallah, Head of Marketing at Cairo Festival City Mall.

“This collaboration is just one example of our dedication to being socially responsible and making a positive impact on people’s lives,” she added.

From her side, Eng. Amal Mobadda, Fundraising Sector’s Chief Executive Officer and Director at Misr El Kheir Foundation, said that Misr El Kheir considers Cairo Festival City Mall a strategic partner, highlighting its exerted efforts in the field of social responsibility.

She further added that the extended cooperation between the two entities aims to develop Egyptian society and provide decent life for citizens, with significant regard to settling debts and bringing families together during the holy month of Ramadan.

Mobadda further stated that Misr El-Khair Foundation has been working on releasing debtors for nearly 12 years, in which more than 72,000 debtors were released, in addition to empowering them economically in an attempt to support the family and settle down.

Cairo Festival City Mall celebrates the success of its  longstanding collaborations with various Egyptian NGOs. In an effort to reach communities across Egypt, CFC Mall continually strives to create meaningful partnerships with a positive impact, highlighting its efforts across 4 years to release 130 debtors, along with its initiatives within health and education sectors for underprivileged families.

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