Persil, Skip, OMO launching their most sustainable laundry capsule

01 / 08 / 2022

By Marwa Nassar - -

Unilever’s Persil, Skip and OMO brands is launching their most sustainable laundry capsule that leads to significant reductions in carbon emissions and plastic waste.

The global roll-out of the new capsules will first be launched in France and will soon reach other brands in the range all over the world.

With powerful plant-based cleaning ingredients, the three brands are launching a new formula for high performance on a low-energy cold wash, and plastic-free cardboard packaging.

When it comes to laundry, capsules are the fastest-growing format in the majority of the developed world. Now Unilever’s biggest laundry brand, Dirt Is Good (DIG, also known as Persil, Skip and OMO) is launching the capsules which have been reformulated and optimized for use in cold (20°C and below), short laundry cycles.

A move that reduces our manufacturing greenhouse gas emissions by 16% and will help consumers save up to 60% energy per use at home and equivalent greenhouse gas emissions associated with the use of the product, without compromising on the top cleaning performance of Dirt Is Good.

Building on Unilever’s Clean Future strategy, through which the company is investing €1 billion over ten years to change the way our cleaning products are created, manufactured and packaged, the re-engineered capsules contain powerful biodegradable active ingredients, 65% of which are derived from plant sources. And the packaging is kinder to the planet too.

For the first time ever, DIG’s capsules will be sold in a plastic-free, fully recyclable cardboard box, a move set to save around 6,000 tons of plastic per year, the equivalent in weight to 500 double-decker buses.

Half the cardboard is recycled, the rest is from Forest Stewardship Council-certified forests, in line with our commitments to reduce plastic packaging and achieve a deforestation-free supply chain. The innovative box, designed in partnership with Graphic Packaging International, is built to lock out moisture even more effectively than current plastic packaging to prevent capsules from sticking together. It’s also easier to open and close, yet it’s also child-safe and fully recyclable.

“Through our Clean Future strategy, our ambition is to make our brands the compelling choice for consumers by bringing real innovations to mass market products,” says Dr Keith Rutherford, Head of Global Innovation, Unilever Home Care R&D.